Welcome to The Platform Powering Saudi Arabia’s Sporting Future
44Group (Formerly Eljays44), established in 2011, is at the heart of this dynamic industry. As an events and media company, we are primarily rooted in the horticulture sector. We are the creators of esteemed B2B magazines such as Pro Landscaper, Pro Arb and Garden Centre Retail. We also host noteworthy events, including FutureScape, Garden Centre Expo, Outdoor Living and Wellness Expo and Public Spaces Expo. Our commitment to acknowledging talent and innovation is reflected in our array of awards, including 30 Under 30: The Next Generation, Pro Landscaper Project Awards and the Pro Landscaper Business Awards.
Our dynamic approach, encompassing numerous channels, has been instrumental in connecting all parts of the landscaping industry. This commitment has positioned 44Group brands as forward-thinking and reliable media entities.
Harry Greenwood, Sports Expo Global Director...
Our unwavering dedication to the sector, the relationships we've nurtured over the past decade, and our strategic expansion into international markets have established Eljays44's products as the first port of call for the industry. This year, we are excited to extend our reach into Saudi Arabia.
We are driven to grow, evolve, and raise the profile of this vital sector.
Sport plays a pivotal role in driving health, community, and national pride, something underscored in recent years as the world has recognised the value of physical activity, shared experiences, and spaces that bring people together.
Join us as we continue to propel the sports industry forward.
Why Saudi Arabia?
Growing the sports sector in Saudi Arabia is crucial for a multitude of reasons.
Economic Growth & Investment
The sports industry is a key driver of economic diversification, creating new markets, generating jobs, and attracting global investment in line with Vision 2030.