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Powering the Growth of Saudi’s Sports Revolution

$22.4 Billion to be Invested. One Event to Connect It All.

From Grassroots to Greatness - Solutions for Every Surface

Supporting World-Class Surfaces for World-Class Events

The essential event for surface technology, pitch care, and infrastructure - aligned with Vision 2030.

Welcome To Sports Expo Saudi

Taking place on 8–9 June 2026 at the Riyadh International Convention & Exhibition Center, Sports Expo Saudi is the definitive event for sports surface technology, turf care, and venue infrastructure, serving the needs of a rapidly expanding $22.4 billion sector.

From elite stadiums and multi-sport arenas to grassroots pitches and training grounds, this exhibition brings together the full supply chain of products, services, and expertise. More than just an expo, it’s a platform designed to accelerate Saudi Arabia’s sporting ambitions in line with Vision 2030.

With hands-on innovation, commercial opportunities, and expert insight, Sports Expo Saudi connects groundskeepers, turf professionals, facility managers, buyers, contractors, and municipalities, alongside leading equipment suppliers and service providers, all working to shape the future of sport in the Kingdom.

Why do you need to be part of Sports Expo Saudi? 

A New Global Contender

A New Global Contender

Saudi Arabia is not just entering the global sports arena, it’s setting the pace. With bold ambitions and unmatched momentum, the Kingdom is fast becoming one of the most influential forces in international sport.

Unprecedented Market Growth

Unprecedented Market Growth

Saudi Arabia’s sports sector is set to grow from $8B to $22.4B by 2030, driven by strong government support, global events, and a bold vision to lead the world in sport.

A Stage for the World

A Stage for the World

From hosting the 2027 Asian Games to preparing for the 2034 FIFA World Cup and launching headline-grabbing ventures like the PIF Golf Cup, Saudi Arabia is making bold moves and the world is watching.

Vision 2030 in Motion

Vision 2030 in Motion

Every investment, every event, and every initiative aligns with Saudi Arabia’s Vision 2030, positioning sport not only as a cultural cornerstone but as a key economic driver in the Kingdom’s future.

Why Now and why Saudi Arabia?

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Saudi Arabia is not just entering the global sports arena, it’s setting the pace.

The Kingdom’s sports sector is undergoing a seismic transformation, with a projected market value skyrocketing from $8 billion to $22.4 billion by 2030. This explosive growth is fueled by unprecedented government backing, high-profile international events, and a strategic vision to become a global powerhouse in sport.

From hosting the 2027 Asian Games to preparing for the 2034 FIFA World Cup and launching headline-grabbing ventures like the PIF Golf Cup, Saudi Arabia is making bold moves, and the world is watching.


 

Attendees from:

With Saudi Arabia rapidly emerging as a global hub for sports and outdoor innovation, there’s never been a better moment to launch Sports Expo Saudi. As investment, ambition, and Vision 2030 reshape the Kingdom’s landscapes, this is the time to unite the pioneers driving the transformation of sports environments across the nation. Harry Greenwood - Event Director

Suppliers you can expect to meet at Sports Expo Saudi:

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Turf & Pitch Technology

Turf & Pitch Technology

Natural and synthetic turf systems, hybrid surfaces, grow lights, turf reinforcement, and high-performance pitch innovations.
Groundscare & Maintenance Equipment

Groundscare & Maintenance Equipment

Mowers, aerators, tractors, line markers, sprayers, and all machinery for sports pitch and grounds maintenance.
Irrigation, Drainage & Water Management

Irrigation, Drainage & Water Management

Smart irrigation systems, drainage solutions, pumps, moisture control, and sustainable water management tech.
Sports Facility Construction & Infrastructure

Sports Facility Construction & Infrastructure

Pitch baseworks, substructure, surfacing materials, fencing, floodlighting, and turnkey construction solutions.
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Technology, Data & Smart Solution

Technology, Data & Smart Solution

Grounds management software, pitch sensors, GPS equipment, robotics, and AI-driven turf performance monitoring.
Training, Consultancy & Professional Services

Training, Consultancy & Professional Services

Pitch audits, agronomy advice, consultancy, education, sustainability guidance, and CPD-certified training.
Soil, Seed & Surface Materials

Soil, Seed & Surface Materials

Grass seed, rootzone mixes, topdressings, sand, loam, fertilisers, wetting agents, and turf conditioners - tailored for the region’s climate.
Synthetic Surfaces & Flooring

Synthetic Surfaces & Flooring

Artificial turf systems for football, athletics, tennis, padel, and multi-use areas, plus shock pads and infill technologies.

About Us

Sports Expo Saudi is organised by 44 Global (formally Eljays44), a leading international exhibition organiser with a proven track record of delivering high-impact B2B events. We are proud to run the largest landscaping exhibition in the Middle East, and now bring that expertise to the Kingdom’s booming sports sector.

With deep regional insight and global reach, we create industry platforms that connect professionals, drive innovation, and unlock commercial opportunity.

Here's a snapshot of what's on at this year's show...

Innovative Exhibitors

Innovative Exhibitors

Innovative Exhibitors

Discover cutting-edge materials, technologies, products, services, and solutions that are helping to deliver major projects around the globe.

Case Studies

Case Studies

Case Studies

Identify the best solutions for delivering high-quality sports facilities and venue projects.

Live Awards

Live Awards

Live Awards

Witness the excitement of our live awards pitches, where standout projects from around the world will be judged and awarded.